JO MALONE LONDON
‘MAGIC & MAYHEM” HOLIDAY CAMPAIGN | LONDON HEATHROW T5
A whimsical Christmas pop-up installation in London Heathrow that highlights the joy of gifting placing special emphasis on personalisation. Customers begin their journey with a fragrance consultation, where they can discover their signature Jo Malone scent, they can customise their fragrance bottles or get an on-site calligrapher to decorate their fragrance boxes.
A towering festive display inspired by Jo Malone’s signature packaging offers the perfect backdrop for customers to take selfies and share their Scented Spectacular experience on social media.