LA MER

THE GIANT CREME POP UP | ISTANBUL INTERNATIONAL AIRPORT

The world’s largest La Mer jar landed in Istanbul airport, to celebrate the iconic La Mer moisturiser with a larger than life 5m high installation. Customers had a chance to explore an immersive, behind-the-scenes look at the cult skincare brand. As guests step into the giant jar, they are transported into an oceanic realm, the World of La Mer, through the sounds of the sea and the soft glow of underwater lighting. These sensory experiences take them through the five moisture textures Rich, Soft, Sheer, Balanced and Cool - each representing a unique moisturiser of La Mer conceptualised into dynamic installations.